Clickio products

15 January 2020

How to improve site speed with Progressive Web App…

For publishers, speed matters. As the adoption of mobile is…

19 March 2019

Bid shading explained

After Google announced plans to transition 100% of its Ad…

8 March 2019

Google shifts to first price auction. What it means for price optimization

The advertising industry has been experimenting with the first price…

5 July 2018

Viewability: what it is and how to optimize it

If you are a publisher and want to maximize the…

2 July 2018

What is Session RPM and why is a key metric for publishers

If you are a publisher, you know how important it…

15 June 2018

AdSense vs Google Ad Exchange (AdX): what are the differences and which is better?

What are the differences between AdSense and Google Ad Exchange…

9 June 2018

Google Exchange Bidding Dynamic Allocation (EBDA): what it is and how it works

Many publishers struggle to understand what Google Exchange Bidding Dynamic…

31 May 2018

GDPR: what it is and why it is important for publishers

In the last few months, the word “GDPR” has been…

25 April 2018

Header Bidding: what is it and how does it work?

If there is a “word of the moment” in Programmatic…