Digital market news

7 September 2020

Google joins IAB’s TCF v2.0. What changes for publishers

Google announced it joined IAB Europe’s Transparency & Consent Framework…

30 July 2020

Google Core Web Vitals: What They Are and How Publishers Can Improve Them

In this blog post, we will find out what Google…

15 January 2020

How to improve site speed with Progressive Web App

For publishers, speed matters. As the adoption of mobile is…

19 March 2019

Bid shading explained

After Google announced plans to transition 100% of its Ad…

8 March 2019

Google shifts to first price auction. What it means for price optimization

The advertising industry has been experimenting with the first price…

15 February 2018

Ads.txt: what it is and why it is important for publishers

There is a tool that can help publishers efficiently monetize…

8 February 2018

Coalition for Better Ads: what it is and why its standards are so important

What is a website without its readers? Nothing. That’s why…