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Header bidding

19 March 2019

Bid shading explained

After Google announced plans to transition 100% of its Ad…

Clickio products, Digital market news, Header bidding, Programmatic advertising
9 June 2018

Google Exchange Bidding Dynamic Allocation (EBDA): what it is and how it works

Many publishers struggle to understand what Google Exchange Bidding Dynamic…

Clickio products, Header bidding, Programmatic advertising
25 April 2018

Header Bidding: what is it and how does it work?

If there is a “word of the moment” in Programmatic…

Clickio products, Header bidding, Programmatic advertising

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