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Header bidding

28 March 2022

Header bidding – how and why publishers should use it

Header bidding can make it easier for publishers to access…

Header bidding
19 March 2019

Bid shading explained

After Google announced plans to transition 100% of its Ad…

Clickio products, Digital market news, Header bidding, Programmatic advertising
9 June 2018

Google Exchange Bidding Dynamic Allocation (EBDA): what it is and how it works

Many publishers struggle to understand what Google Exchange Bidding Dynamic…

Clickio products, Header bidding, Programmatic advertising
25 April 2018

Header Bidding: what is it and how does it work?

If there is a “word of the moment” in Programmatic…

Clickio products, Header bidding, Programmatic advertising

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