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Google shifts to first price auction. What it means for price optimization
08.03.2019
Viewability: what it is and how to optimize it
05.07.2018
What is Session RPM and why is a key metric for publishers
02.07.2018
AdSense vs Google Ad Exchange (AdX): what are the differences and which is better?
15.06.2018
Google Exchange Bidding Dynamic Allocation (EBDA): what it is and how it works
09.06.2018
Header Bidding: what is it and how does it work?
25.04.2018
Ads.txt: what it is and why it is important for publishers
15.02.2018
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Monetization
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