8 March 2019 Google shifts to first price auction. What it means for price optimization The advertising industry has been experimenting with the first price…
15 June 2018 AdSense vs Google Ad Exchange (AdX): what are the differences and which is better? What are the differences between AdSense and Google Ad Exchange…
9 June 2018 Google Exchange Bidding Dynamic Allocation (EBDA): what it is and how it works Many publishers struggle to understand what Google Exchange Bidding Dynamic…
25 April 2018 Header Bidding: what is it and how does it work? If there is a “word of the moment” in Programmatic…
