Programmatic advertising

3 December 2021

Sellers.json: what is it and what do publishers need to do?

In recent years, many rules and standards have been introduced…

19 March 2019

Bid shading explained

After Google announced plans to transition 100% of its Ad…

8 March 2019

Google shifts to first price auction. What it means for price optimization

The advertising industry has been experimenting with the first price…

15 June 2018

AdSense vs Google Ad Exchange (AdX): what are the differences and which is better?

What are the differences between AdSense and Google Ad Exchange…

9 June 2018

Google Exchange Bidding Dynamic Allocation (EBDA): what it is and how it works

Many publishers struggle to understand what Google Exchange Bidding Dynamic…

25 April 2018

Header Bidding: what is it and how does it work?

If there is a “word of the moment” in Programmatic…