How to resolve the notification in AdSense “One or more of your sites has been in violation of AdSense policies”

Violations in Google Adsense may significantly jeopardise monetization revenue as Google Adsense is one of the main revenue sources for many publishers. If you recently have spotted the following Google notification in your AdSense account (One or more of your sites has been in violation of AdSense policies), this blog post will be useful for you as providing a straightforward guide to diagnose and resolve the issue. 


Why does “One or more of your sites have been in violation of AdSense policies” notification appear in AdSense?

The notification “One or more of your sites has been in violation of AdSense policies” in Google AdSense is an alert or warning that appears when Google detects that one or more websites associated with your AdSense account is not complying with AdSense program policies. This notification is meant to inform the account holder that there are issues with the website(s) that need to be addressed to ensure compliance with AdSense policies

What is important to notice is that not all spotted violations may lead to drastic revenue consequences. Although Google AdSense can list a variety of issues and violations, only marked as “Must Fix” may significantly affect revenue and account reliability. The reasons why this notification appears may be different; more broadly those can be divided into 3 big categories: Content Violations, Implementation Violations and Privacy Policy violations. 

Content Violations in Google AdSense 

Google AdSense has strict policies regarding content to maintain a safe and valuable advertising environment for users and advertisers. Content violations in AdSense encompass various types of prohibited content that publishers must avoid revenue disruptions. Some of the key content violations include:

1. Adult Content: explicit or sexually suggestive content, including pornography or nudity.

2. Copyrighted Material: copyrighted material without proper authorization or permission from the copyright holder. This may include text, images, videos, or any other content that violates intellectual property rights.

3. Violent Content: content that promotes or glorifies violence, including graphic or gory images, hate speech, or content advocating harm towards individuals or groups based on attributes like race, ethnicity, religion, disability, gender, age, veteran status, or sexual orientation.

4. Illegal or Prohibited Content: content that promotes illegal activities, facilitates illegal behavior, or violates any local, national, or international laws. This most frequently includes content related to drugs, hacking, illegal gambling, etc.

5. Unsupported Content or Languages: content primarily in unsupported languages or content that doesn’t meet the quality standards and is deemed insufficient or irrelevant.

Implementation violations

Implementation violations in Google AdSense refer to improper or deceptive practices related to the placement, formatting, or presentation of ads on websites. These violations involve actions that can mislead users or manipulate ad performance. Here are some common implementation violations that may lead to disablement or restriction of ads:

1. Encouraging Clicks: any method that encourages or incentivizes users to click on ads. This includes using misleading language (e.g., “Click here,” “Support our site by clicking ads”), placing ads near clickable elements to induce accidental clicks, or offering rewards for clicking ads.

2. Deceptive Ad Placement: implementing ads in a way that might confuse users into thinking they are something other than advertisements. 

3. Manipulating Ad Behavior: any manipulation of ad behavior or user interactions to generate more clicks, impressions, or revenue. This includes altering ad code, using bots to click on ads, or employing any method to inflate ad metrics artificially.

Privacy Policy Violations

Google AdSense, like many advertising platforms, is subject to several policy regulations, including GDPR, a set of European Union data protection and privacy rules. AdSense publishers need to comply with GDPR to ensure they handle user data appropriately. Currently, the violation related to GDPR in AdSense includes:

Certified CMP not adopted: a Certified Consent Management Platform (CMP) has not been fully implemented or utilized on a website to manage user consent for personalized ads in compliance with the General Data Protection Regulation (GDPR) or other privacy regulations. Click here to learn how to find a Google Certified Consent Management Platform (CMP).

How to resolve “One or more of your sites has been in violation of AdSense policies” notification in AdSense

Resolving the “One or more of your sites has been in violation of AdSense policies” notification in Google AdSense is crucial for publishers. However, not every violation will drastically affect your revenue. It’s practical to prioritize violations that require immediate action. Check your AdSense account’s Policy centre and use the filter “Must fix=Yes” to identify these. Tackling these issues first helps you comply with AdSense policies, maintaining a good standing with the platform and avoiding potential account suspension or permanent ban. Additionally, compliance with Google AdSense policy may prevent revenue deductions that may jeopardise revenue in the long run.

Resolution of content violations 

If you spotted that some pages or content on your website require the intervention to fix the problem, promptly remove or edit this content to bring it into compliance. Improve the quality of your content to ensure it meets AdSense standards. Provide valuable, original, and relevant content that offers a positive user experience and aligns with Google’s guidelines. Once you’ve addressed the violations and made necessary changes, request a review or submit an appeal through your AdSense account. Explain the actions you’ve taken to rectify the issues and request a reevaluation of your website for compliance.

Resolution of implementation violations 

If you spotted that some pages or content on your website violate AdSense implementation the first thing to do is to check that your website does not encourage users to click on ads artificially (which is the most frequent violation necessitating resolution). Remove any language or elements that incentivize clicks, as this violates AdSense policies. Moreover, ensure that ad formats are used correctly according to AdSense policies. To find out more about how to ensure correct ads placement avoiding click confirmation visit this blog post. Make the modifications to your ad placements, site layout, or ad code to comply with AdSense policies. After making the necessary changes, request a review or submit an appeal through your AdSense account, explaining the actions taken to rectify the violations and ensure compliance.

Resolution of policy violations

Resolution of the Policy privacy violation, particularly related to the GDPR, requires a more nuanced understanding of the situation. Refer to the more detailed guide here

How Clickio can help

Here at Clickio we constantly verify publishers’ compliance with AdSense policies and adjust ad settings when necessary to not only maximize your revenue but to also improve user experience. Moreover, we offer a Google certified CMP that automatically resolves violations related to the policy violations.  

To find out more, get in touch here.

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